“Jennifer Schwartz is a guardian angel for photographers. Crusade for Your Art is a passionate call to arms for image-makers around the world to get your work out there and in front of people like me. This is how you do it. Don’t let anyone else tell you otherwise.” – Michael Foley, Michael Foley Gallery, New York
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The fine art photography world can feel impenetrable, and without a roadmap, the process of getting your work in front of the right people is daunting. Making the work is just the first part of the equation. Artists need to think strategically about who their target audience is and how to attract them. They need to create a strong, consistent, professional brand through social media and their website. They need to develop a plan and timeline to thoughtfully launch new work that involves strategically reaching out to appropriate galleries, publishers, and online outlets. It sounds like a lot of work. It is.
Crusade For Your Art: Best Practices For Fine Art Photographers helps you navigate the fine art photography world and determine the best course for your work. With insight and instruction on every aspect of the fine art photography world, as well as contributions by over twenty-five top industry curators, gallerists, editors, and photographers, this guide gives you all the tools you need to make your mark on the art world.
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“In “Crusade For Your Art: Best Practices For Fine Art Photographers, Jennifer Schwartz has written one of the most comprehensive guides to date for both the professional and emerging fine art photographer to navigate the current world of Photography. With contributions from leading photography museum, gallery and photo directors, the expert advice given is instrumental in creating what every photographer needs to know to navigate the current art market. I absolutely love this guide. It covers all bases! I whole-heartedly recommend this masterful guide to the photographic community.” – Elizabeth Avedon
“Jennifer Schwartz demystifies the steps towards a long and invested career as a photographer. An overdue and necessary resource for us all.” – Brian Ulrich, Photographer
“Crusade For Your Art: Best Practices For Fine Art Photographers is a must-read for anyone who works in the fine art photography realm. Photographers at all stages of their careers and practice will be well-served to read this guide cover-to-cover, and photography collectors and enthusiasts can also learn a lot within these pages that will help them better understand an artist’s business. Jennifer Schwartz answers hundreds of the most common questions and hundreds more that people are probably scared to ask. Who would think to write out a step-by-step guide on how an artist can best use Twitter? Jennifer Schwartz did. The contributing authors offer advice based upon years of experience and countless hours of observation. Jennifer Schwartz takes the mystery out of the fine art photography world by outlining the business and taking the photographer through the entire process of creating and sharing photographs. As the author says, it’s a lot of work, but this book removes one of the biggest tasks of all — identifying what needs to be done.” – Bevin Bering Dubrowski, Executive Director, Houston Center for Photography; and Editor of Spot Magazine, Houston, TX
Jennifer Schwartz, Executive Director of Crusade for Art, is educating photographers to higher levels of professional development through her new book, Crusade For Your Art: Best Practices For Fine Art Photographers. 100% of the profits from this publication will go to Crusade for Art, a non-profit organization whose mission is to build artists’ capacity to create demand for their work.