LORETTA AYEROFF: Photography at LACMA, Class Starting September 13th

Mountain View, Edris Drive

Los Angeles: Dedicated To Raymond Chandler

Photograph © Loretta Ayeroff

Pool and Cactus

The Motel Series, Desert Hot Springs, Ca

Photograph © Loretta Ayeroff

Hollywood and Highland, From My Car

Photograph © Loretta Ayeroff

Orange Umbrella

The Motel Series, Desert Hot Springs, Ca

Photograph © Loretta Ayeroff

"If I lived in L.A., I wouldn't miss this class!"–Elizabeth Avedon

Outdoor Photography at LACMA 

With Loretta Ayeroff

Create a body of work, inspired by LACMA’s collections. Simplify camera controls and design principles to best express your vision. Includes 4 daytime on-campus photo shoots and 1 twilight (late afternoon) class. All camera formats welcomed. The class will be guided by fine art and editorial photographer, Loretta Ayeroff.

5 Saturdays: September 13, 27, October 11*, 18, 25. LACMA, classes meet on the Los Angeles Times Central Court | 10 am–1 pm; *except the October 11th class will be held from 5 to 8 pm. Bring your camera manual to the first class. Parking fees included in tuition; limited enrollment. Tickets: #323-857-6010. Online here

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"Loretta Ayeroff is an editorial and fine art photographer based in Los Angeles. Her work has appeared in the Los Angeles Times; Los Angeles, California, New West, and Westways Magazines, amongst other publications. She has taught photography at UCLA Extension; Otis College of Art+Design, Continuing Education Dept., where she ran the AFA Photography Certificate Program for several years; currently teaching at the Los Angeles County Museum of Art. Loretta has coordinated documentary film series for Otis College of Art+Design and The J. Paul Getty Museum. Her personal work is in several permanent collections, including the Palm Springs Art Museum, where she was included in “Backyard Oasis: The Swimming Pool in Southern California Photography, 1945-1982” part of the 2012 Getty Trust Initiative “Pacific Standard Time: Art in Los Angeles, 1945-1980.” She considers the camera her best friend."

Loretta Ayeroff Website

Sid Caesar, Men Series, 1985

Photograph © 1985 Loretta Ayeroff

Ansel Adams, Men Series, 1980

Photograph © 1980 Loretta Ayeroff

The Men Series Website

DAVID SCHEINBAUM: Hip Hop Portraits Book

 Professor Griff of Public Enemy, 2002
Photograph © David Scheinbaum

The Executioners, 2004

Photograph © David Scheinbaum

 Method Man and Redman, 2002

Photograph © David Scheinbaum

 Mos Def, 2002

Photograph © David Scheinbaum

New Publication

Hip Hop: Portraits of an Urban Hymn

"Since its inception in the 1970s, hip hop music and the culture surrounding it has become a hugely influential and popular musical form in America and around the world. Its popularity extends beyond the urban centers where it was born, and pervades and influences youth culture around the globe.  However, few artists have created serious and powerful photographs that explore the breadth of the phenomenon.  With this volume, David Scheinbaum has done just that.  His portraits of Erykah Badu, Chuck D., George Clinton, Common, Mos Def, Del-Tha Funkee Homosapien, Sage Francis, Professor Griff, KRS One, Mike Relm, Tajai, Wu-Tang Clan and Yelawolf (among others) approach hip hop as a positive cultural influence akin to the youth movement of the 1960s.  Scheinbaum's photographs are accompanied by essays by Gaye Theresa Johnson and Michael Eric Dyson, an artist conversation with Frank H. Goodyear III and an introduction by Brian Hardgroove of Public Enemy."

Pre-order David Scheinbaum's

Hip Hop: Portraits of an Urban Hymn 

David Scheinbaum is former Director/Chair of the Photography Department at the Santa Fe University of Art and Design, and Professor Emeritus, College of Santa Fe. He is also one half of the well known fine art photography gallery, Scheinbaum and Russek LTD, the exclusive representatives for the Beaumont and Nancy Newhall Estate and for the Eliot Porter Estate.

Here is a little background. In 1978, Scheinbaum moved to Santa Fe, New Mexico with the hope of meeting and working with the pre-eminent photography scholar, Beaumont Newhall. This dream came true. Their professional relationship had many facets and a friendship quickly developed. In 1979 David began printing for Beaumont Newhall. The many people who came to work and study with Beaumont often asked to see his photographs – thus David found himself in the position of creating a “meeting place” for photographers and collectors. The idea for a gallery evolved and in 1980 when Janet Russek moved to Santa Fe they opened their doors with a retrospective of Willard Van Dyke’s work.

While David continued to work with Beaumont Newhall, Russek began assisting Eliot Porter. Their relationship also grew from the studio to the gallery and the gallery began to expand representing both local and international photographers. To date they have exhibited and worked with over 300 photographers. Scheinbaum and Russek have approached the gallery world through their roles as educators, artists, and collectors and bring to their gallery an appreciation of photographers, the fine print and the history of photography.

David Scheinbaum's other publications include, Bisti, photographs of New Mexico's Bisti Badlands (University of New Mexico Press, 1987), Miami Beach: Photographs of an American Dream (Florida International University Press, 1990), and Stone: A Substantial Witness (The Museum of New Mexico Press, 2006). He and his wife, Janet Russek, have collaborated on two projects; Ghost Ranch: Land of Light, Photographs by David Scheinbaum and Janet Russek (Balcony Press, 1997) and Images in the Heavens, Patterns on the Earth: The I Ching (The Museum of New Mexico Press, 2005). And now his most recent publication, Hip Hop: Portraits of An Urban Hymn (Damiani Editore) will be released in November 2013. This work was featured at The National Portrait Gallery of the Smithsonian Institution, entitled Recognize: Hip-Hop and Contemporary Portraiture, and at the Norton Museum of Art. His current work focused on the Lower East Side of New York.

I attribute my renewed love and appreciation for Photography to Janet Russek and David Scheinbaum. Their educational evenings, generously given in their Gallery on the fine art of printing and the history of photography, were highlighted by the most extraordinary examples of vintage original prints by Eliot Porter, Ansel Adams, Atget, Callahan, Kertesz, among so many other great photographers. Check out the Scheinbaum and Russek Gallery on your next visit to New Mexico.

 

MARY VIRGINIA SWANSON: Fine Art Photography Guru

Mary Virginia Swanson, Marketing Consultant,
MV Swanson and Associates Photograph (c) ACP

Photographer Debbie Fleming Caffery with MVS at Review Santa Fe's

Center For Contemporary Arts Public Portfolio Viewing

MARY VIRGINIA SWANSON is committed to helping photographers advance their careers by providing insights into the most effective ways to introduce their work to gallery and museum professionals.

After receiving an MFA in Photography from Arizona State University (ASU) in 1979, she served as workshop coordinator for The Friends of Photography, an organization founded by Ansel Adams, Beaumont Newhall and other key figures. Swanson headed the expansion and management of its educational programming, including the famed Ansel Adams Workshops, bringing hundreds of eminent photographers to teach in the programs at FOP.

In 1984, Swanson relocated to New York City to direct Special Projects for Magnum Photos, the landmark photojournalism Cooperative founded by Henri-Cartier Bresson, Robert Capa, David “Chim” Seymour and George Rodger at the end of World War II. It was during her tenure at Magnum that Swanson became aware of the increasing market for image licensing rights and reproduction. In 1991, Swanson launched SWANSTOCK, a landmark alternative agency, managing licensing rights for fine art photographers. Well, you need to read her impressive bio for all the rest!

Swanson currently works with photographers as a marketing consultant and is a sought-after portfolio reviewer at events such as Review Santa Fe, Fotofest and PhotoLucida. Her workshops and lectures on the subject of marketing opportunities and awareness have aided photographers in moving their careers to the next level. Swanson maintains a popular blog, Marketing Photos, and is the author of a self-published book, The Business of Photography: Principles and Practices.

If you are in NYC Monday November 16th, do not miss MVS's lecture hosted by the American Society of Media Photographers, info below. And check her website for upcoming lectures in a city near you.

MARY VIRGINIA SWANSON WEBSITE

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MVS Talk 11.16.2009
PRESENTING YOUR WORK TO THE FINE ART COMMUNITY
Studio 385 • 385 Broadway (White x Walker) • NYC ($20. / Students $5.) Register HERE

During this presentation, Mary Virginia Swanson will provide insights into the most efficient and effective avenues for introducing your work to industry professionals towards presenting your work in the collectible fine art market. She will discuss the strategies surrounding submitting work to national and international juried exhibitions and portfolio review events such as FotoFest, Photolucida and European festivals. Art fairs such as AIPAD and Photo LA will be discussed from the standpoint of assessing market trends and helping artists determine which dealers will be most appropriate for their work. Swanson will also cover the professional practices necessary to effectively present your photographs in the market, as well as sharing examples of effective self-promotion materials in print and on-line formats. Handouts with related information will be shared with participants.